Nickelodeon partnered with Glow to design an 1,800-square foot experiential booth, as well as branding an after party with Den of Geek, celebrating the 20th anniversary of Avatar: The Last Airbender.
As Art Director, I oversaw the creation of booth graphics, print and digital signage, and immersive environmental elements. Working closely with strategists, production partners, and the show’s internal leads, we maintained authenticity to the show’s world of Water, Earth, Fire & Air.
The activations featured immersive photo-ops , a 180-degree GIF booth, an AR “Bending Journey” experience, and branded merchandise that let fans choose their nation and bring the brand into action.