Super Bowl LVIII

Nickelodeon partnered with Dorothy to bring Bikini Bottom and the fun of the game together for Nickelodeon’s Super Bowl LVIII activation. The immersive experience featured a large inflatable blimp, iconic slime-branded moments, and oversized interactive gamespace elements, including a Krabby Patty bounce zone and “throw the Krabby Patties” photo-op.

I oversaw booth graphics, environmental signage, print and digital signage systems, and made sure every piece aligned with the Nickelodeon brand’s voice and the experiential vision.

The project reached over 6,500 attendees in four days and generated strong interaction across photo prints, QR activations and takeaways.